From Burnout to Balance: How Women Can Thrive at Work and in Life

This is another form of “new and improved.” It communicates that the product is the latest model or the hottest on the market.

From Spotlight to Power: Inside the 9to5Chick Top 100 Career Women List

Customers love simplicity and view it as a form of good customer service. Customers hate complexity, and it deters them from buying.